Urban Bike Project

To develop a brand strategy for the Greenville Chorale, I conducted market research, a competitor’s audit, a brand spectrum, brand positioning, and a SWOT analysis of its mission, purpose, and essence.

The research formed three concrete visual directions for the brand’s vision, voice, tone, color, typography, visual elements, systems, objectives, points of significance, and attributes.

In an interview with Fred Laxon— Chorale member, web designer, and vocalist— I was informed of Chorale’s website, logo development, membership, and marketing efforts.

The Greenville Chorale’s rebrand serves to visually support the Chorale’s mission of reaching its audience in Upstate South Carolina with a cohesive system of branding, marketing, packaging, and digital resources.